Articles

11

Sep'18

Understanding Consumer Behaviour

People make use of different products and services every day. There is a reason why they do that. The reason …

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11

Sep'18

Interview etiquette for job seekers

Having a clear knowledge of good job interview etiquette is an important part of successful interviewing. Your job interview etiquette, …

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30

Aug'18

How to get the right investors for your business

Do you want to expand the scope of your business? Would you like to reach a wider target market? Do …

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15

Aug'18

Lifestyle adjustments you need to make when you leave school

The average B.Sc holder has been a student  for about 18 years. For those who have post graduate qualifications, we’re …

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02

Jul'18

How to Attract New Customers and Retain Existing Ones

In our world today, there are so many products being rolled out everyday for an ever increasing population. Therefore, you …

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22

Jun'18

Factors to consider when choosing your business location

One of the biggest challenges you will face as a business owner when starting out is choosing your business location. …

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20

Jun'18

3 ways to totally smash your business competition

A lot has been said, and volumes written, on the importance of thoroughly understanding your business competition- with the aim …

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18

Jun'18

How to know if there is a market for your product or service

Having a beautiful product is good, but there is another side to it. Your coming into the business world is …

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12

Jun'18

5 best kept pricing secrets for the Nigerian market

The Extended Marketing Mix by Booms & Bitner, which was an improvement on McCarthy’s 1960 foundation model on marketing, details …

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06

Jun'18

Attitude is everything, Stay positive – Here’s why

Keith Harrell in his book ‘Attitude is everything’, threw light on the importance of a worthy attitude. Jeff Keller also …

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