Understanding Consumer Behaviour
People make use of different products and services every day. There is a reason why they do that. The reason …
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Interview etiquette for job seekers
Having a clear knowledge of good job interview etiquette is an important part of successful interviewing. Your job interview etiquette, …
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How to get the right investors for your business
Do you want to expand the scope of your business? Would you like to reach a wider target market? Do …
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Lifestyle adjustments you need to make when you leave school
The average B.Sc holder has been a student for about 18 years. For those who have post graduate qualifications, we’re …
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How to Attract New Customers and Retain Existing Ones
In our world today, there are so many products being rolled out everyday for an ever increasing population. Therefore, you …
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Factors to consider when choosing your business location
One of the biggest challenges you will face as a business owner when starting out is choosing your business location. …
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3 ways to totally smash your business competition
A lot has been said, and volumes written, on the importance of thoroughly understanding your business competition- with the aim …
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How to know if there is a market for your product or service
Having a beautiful product is good, but there is another side to it. Your coming into the business world is …
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5 best kept pricing secrets for the Nigerian market
The Extended Marketing Mix by Booms & Bitner, which was an improvement on McCarthy’s 1960 foundation model on marketing, details …
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Attitude is everything, Stay positive – Here’s why
Keith Harrell in his book ‘Attitude is everything’, threw light on the importance of a worthy attitude. Jeff Keller also …
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