audience targeting with the knowledge of various creative visual formats. It will equip you with the skills
and knowledge to implement and manage effective ad campaigns.
The Digital Display Advertising course will also give you comprehensive understanding of the creative
process in deploying digital display advertising. At the end of this course, you will have everything you
need to develop clear campaign objectives while understanding digital campaign measurement and
optimization. You will also have mastered essential pricing metrics such as Cost-per-Impression, Cost-
per-Click, Cost-per-Leads and Cost-per-Acquisition. Take this course and you are on your way to
becoming a digital display advertising expert