This Email Marketing training course teaches the practicalities behind effective email marketing
campaign. It clearly explains the important role permission-based email marketing plays in Digital
Marketing. It also explains terms such as copywriting, email deliverability, email campaigns testing on
one hand, and how to increase consumer reach, boost sales and providing insights into data protection
on the other.

Email Marketing continues to be an effective consumer communications tool in Digital Marketing
despite its many challenges. This Email Marketing course in Nigeria will teach you those challenges and
how to drive open rate, engagement rate and conversion rate; thereby improving visibility for your
business.

• Course Content:
  Introduction to Email Marketing
  The Evolution of Email Marketing
  Online versus Offline Marketing
  When to Use Email Marketing in the Marketing Mix
  Opt-in Options
  Managing Your Email Database
  Email Delivery Software Solutions
  Planning and Creating Email Campaigns
  Types of Marketing Campaigns That Are Best Suited to Email Marketing
  Examples of Good and Bad Email Marketing PiecesHandling Responses
  Integrating Email into the Overall Marketing Mix
  Testing Measurement
  Legislation Data Protection
  Case Studies