This Email Marketing training course teaches the practicalities behind effective email marketing
campaign. It clearly explains the important role permission-based email marketing plays in Digital
Marketing. It also explains terms such as copywriting, email deliverability, email campaigns testing on
one hand, and how to increase consumer reach, boost sales and providing insights into data protection
on the other.
campaign. It clearly explains the important role permission-based email marketing plays in Digital
Marketing. It also explains terms such as copywriting, email deliverability, email campaigns testing on
one hand, and how to increase consumer reach, boost sales and providing insights into data protection
on the other.
Email Marketing continues to be an effective consumer communications tool in Digital Marketing
despite its many challenges. This Email Marketing course in Nigeria will teach you those challenges and
how to drive open rate, engagement rate and conversion rate; thereby improving visibility for your
business.
- Course Content:
Introduction to Email Marketing
The Evolution of Email Marketing
Online versus Offline Marketing
When to Use Email Marketing in the Marketing Mix
Opt-in Options
Managing Your Email Database
Email Delivery Software Solutions
Planning and Creating Email Campaigns
Types of Marketing Campaigns That Are Best Suited to Email Marketing
Examples of Good and Bad Email Marketing PiecesHandling Responses
Integrating Email into the Overall Marketing Mix
Testing Measurement
Legislation Data Protection
Case Studies
Requirements
Description
Course Curriculum
28 STUDENTS ENROLLED