demonstrates how to implement and manage online advertising campaigns. The Pay-per-Click (PPC)
Advertising module covers the key concepts and terminologies used in PPC and will equip you with
practical knowledge and skills to build and maintain an effective PPC strategy.
Taking this course will help you understand the fundamentals of search marketing and how Pay-per-
Click Advertising systems work. You will also develop advanced keyword research and selection skills,
and learn how to apply these to Google Ad Words campaigns.
Also called Cost-per-Click Advertising, this course will teach you to analyse search marketing activities
and target key audience groups to improve your click through rates(CTR). You will learn how to set and
manage budget to Ad Words; and how to measure and analyse ad effectiveness, how they align with
established business expectations.
- Course Content
Key PPC concepts
Strengths of Pay-per-Click
Search Campaign Process
Conversion Metrics: CPA, CTR