Rebranding Your Product; Here’s how

Rebranding is a marketing strategy that is all about changing the image/identity of a brand. Rebranding is that recreation of a product or entity to give it a new look and a new feel, thus upgrading the customer’s/user’s experience.  Rebranding is good but it involves some risk. The idea of rebranding is to set a new focus for the product while trying to maintain or improve on the demands of customers. Rebranding comes as a result of poor sales of product, little or zero profit made from the services rendered by a brand etc. Whatever the reason for rebranding may be, it all leads to positive change for the product or brand. Rebranding effort comes in the form of name change, logo change, color change, packaging etc.

Rebranding Process

Determine why rebranding is needed:
Identifying the reason for rebranding is key to the success of rebranding. Reasons like:
a. Redeeming the bad image of a product or company due to poor services, bankruptcy etc.
b. Renewing the company’s goals.
c. Merging the company with another company.

Create a rebranding plan:
Once the reason for rebranding is determined, the plan or strategy for rebranding should be drawn up showing how the rebranding will be achieved. All that needs to be done to give the product or the company a new look must be outlined e.g. Theme Color, Logo, Name, Motto, Packaging etc. All these can be recreated depending on the reason or target for rebranding.Communicate with stakeholders:
These are the people that affect the product/brand of the company directly or indirectly. Internal stakeholders involve the workers whose duty is to push out the product to the market. The success or failure of the rebranding process is heavily dependent on them. Carrying them along by communicating the ideas and plans for the product to be rebranded is of utmost importance.

External stakeholders  are the users or benefactors of the product or company. Their response to the product matters as they are the yardstick for measuring the performance of the product or company. In the rebranding process, communicating with them makes it easy to understand their wishes and desire and it would be good to use an independent personnel for the feedback as any form of bias is taken away.

Market Your vision:
Adverts are a good way of marketing your rebranded product but make sure a small group of persons get a feel of the rebranded product before rolling out AD’s. Why? These persons should come from different backgrounds depending on the product and how it relates to their background. That way you can get a wide range of information about the rebranded product. This will help fix any problem if identified, before marketing through various AD’s.

Implement the changes:
Apply all the changes made in the packaging, brand logo, theme color etc. Update all platforms showcasing the product such as the website, social media handles, change in AD’s etc. If the change done is massive, affecting every aspect of the product and service, then, amending the incorporation documents in accordance with the change is necessary.

The process to a successful rebranding of your product or company is action based. These steps when applied will get you the desired outcome of your product or company.

October 17, 2018

687 responses on "Rebranding Your Product; Here's how"

  1. An interesting discussion is worth comment. I think that you should write more on this topic, it might not be a taboo subject but generally people are not enough to speak on such topics. To the next. Cheers

  2. Hello, I enjoy reading through your post. I like to write a little comment to support you.

  3. At this time I am ready to do my breakfast, afterward having
    my breakfast coming yet again to read additional news.

  4. Way cool! Some very valid points! I appreciate you penning this post plus the rest of the site is also really good.

  5. You actually make it seem so easy with your presentation but
    I find this topic to be really something which I think I would never understand.
    It seems too complex and very broad for me. I am looking forward for
    your next post, I will try to get the hang of it!

  6. WOW just what I was looking for. Came here by searching for dubai sms

  7. What i do not understood is if truth be told how you’re not actually much more
    neatly-preferred than you might be right now.
    You are so intelligent. You recognize thus considerably with regards
    to this topic, produced me personally believe it
    from numerous numerous angles. Its like men and women don’t
    seem to be involved until it is something to accomplish with Girl gaga!
    Your personal stuffs great. At all times care for it up!

  8. Thank you for the good writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! However, how can we communicate?

  9. Hello! Do you use Twitter? I’d like to follow you if that would be ok. I’m absolutely enjoying your blog and look forward to new updates.

  10. I’m gone to inform my little brother, that he should also pay a quick visit this website on regular basis to get updated from most recent reports.

  11. I just like the valuable information you supply on your articles.
    I’ll bookmark your blog and check again right here regularly.

    I’m relatively certain I will learn plenty of new stuff proper
    right here! Best of luck for the next!

  12. I have recently started a blog, the information you provide on this site has helped me greatly. Thanks for all of your time & work.

  13. Hey very interesting blog!

  14. It’s fantastic that you are getting thoughts
    from this article as well as from our discussion made at this
    time.

  15. Yes! Finally something about pirater un compte facebook.

  16. Very good site you have here but I was wondering if you knew of any forums that cover the
    same topics discussed here? I’d really like to be a part of
    online community where I can get feed-back from other experienced people that share
    the same interest. If you have any recommendations, please let me know.
    Cheers!

  17. Hello! Do you know if they make any plugins to assist with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success. If you know of any please share. Kudos!

  18. First off I want to say terrific blog! I had a quick question which I’d like to ask if you do not
    mind. I was interested to know how you center yourself and
    clear your mind before writing. I’ve had a hard time clearing my mind in getting my thoughts out
    there. I do enjoy writing but it just seems like the first 10 to 15 minutes tend to
    be wasted simply just trying to figure out how to begin. Any ideas or hints?
    Thanks!

  19. I have learn several good stuff here. Definitely value bookmarking for revisiting.
    I wonder how so much effort you set to create any
    such magnificent informative web site.

  20. It is not my first time to visit this site, i am browsing this web
    site dailly and take fastidious information from here all the time.

  21. I really like it when people come together and share ideas.
    Great website, keep it up!

  22. Hi there mates, how is the whole thing, and what you would like to say on the topic of this article,
    in my view its truly remarkable in favor of me.

  23. You could certainly see your skills within the article you write.
    The world hopes for even more passionate writers like you
    who aren’t afraid to say how they believe.
    Always go after your heart.

  24. Can I simply just say what a relief to find somebody who really understands what they’re discussing on the net.
    You actually understand how to bring a problem to light and make it important.
    A lot more people ought to look at this and understand
    this side of the story. It’s surprising you aren’t more popular given that you definitely
    possess the gift.

  25. This is a topic that’s close to my heart… Best wishes!
    Exactly where are your contact details though?

  26. Valuable information. Lucky me I found your website by accident, and I’m shocked why this accident didn’t happened earlier! I bookmarked it.

  27. Thank you for the auspicious writeup. It actually was once a entertainment account it.
    Look complex to far introduced agreeable from you!

    However, how could we keep up a correspondence?

  28. Really superb info can be found on site. “Preach not to others what they should eat, but eat as becomes you, and be silent.” by Epictetus.

  29. Hi my friend! I wish to say that this article is amazing, nice written and include almost all important infos. I’d like to see more posts like this.

  30. Great blog you have here but I was wondering if you knew of any user discussion forums that cover the same topics discussed here? I’d really love to be a part of group where I can get advice from other experienced people that share the same interest. If you have any recommendations, please let me know. Kudos!

  31. It’s actually a cool and helpful piece of info. I’m glad that you simply shared this helpful info with us. Please keep us informed like this. Thank you for sharing.

  32. Hi there! Quick question that’s totally off topic. Do you know how to make your site mobile friendly? My web site looks weird when browsing from my iphone 4. I’m trying to find a theme or plugin that might be able to fix this problem. If you have any suggestions, please share. Thanks!

  33. What i don’t understood is in truth how you’re now not
    actually much more well-favored than you may be right now.
    You’re so intelligent. You know therefore considerably in terms of this topic, produced me personally
    consider it from a lot of numerous angles. Its like women and men don’t seem to be involved
    unless it is one thing to do with Woman gaga! Your individual stuffs great.
    At all times care for it up!

  34. Hi to every , because I am truly eager of reading this blog’s post to be updated on a regular basis.
    It includes fastidious material.

  35. Your style is unique in comparison to other folks I have read stuff from.
    Thanks for posting when you have the opportunity, Guess I
    will just bookmark this web site.

  36. Thanks for sharing your thoughts about mattress.
    Regards

  37. I like this website very much so much fantastic info .

  38. You have made some good points there. I looked on the internet for
    additional information about the issue and found most individuals
    will go along with your views on this site.

  39. Latest research report on Non-GMO Foods Market delivers a comprehensive study on current market trends. The outcome also includes revenue forecasts, statistics, market valuations which illustrates its growth trends and competitive landscape as well as the key players in the business.

  40. Effectively expressed of course. .
    provigil side effects
    Provigil For Anxiety

  41. You could certainly see your enthusiasm within the article you write.

    The world hopes for even more passionate writers such as you who are not afraid
    to mention how they believe. Always go after your heart.

  42. Generally I do not read post on blogs, but I would like to say that this write-up very forced me to try and do it! Your writing style has been surprised me. Thanks, very nice post.

  43. Ridiculous story there. What occurred after? Thanks!

  44. The other day, while I was at work, my cousin stole my
    iphone and tested to see if it can survive a forty foot drop,
    just so she can be a youtube sensation. My iPad is now broken and she
    has 83 views. I know this is entirely off topic but I had to share it with someone!

  45. There’s certainly a lot to learn about this issue. I like
    all the points you’ve made.

  46. My husband and i felt very fulfilled when Edward managed to finish off his research because of the precious recommendations he came across out of your web pages. It is now and again perplexing just to always be giving freely things that many people today may have been trying to sell. Therefore we discover we have got the website owner to be grateful to for this. The entire illustrations you made, the simple web site navigation, the relationships you make it easier to promote – it’s many amazing, and it is facilitating our son in addition to us do think that subject is fun, which is tremendously indispensable. Many thanks for everything!

  47. I enjoy what you guys are usually up too.

    This sort of clever work and exposure! Keep up the terrific
    works guys I’ve included you guys to my personal blogroll.

  48. Fantastic beat ! I would like to apprentice even as you
    amend your web site, how can i subscribe for a blog web site?
    The account helped me a acceptable deal. I
    had been a little bit acquainted of this your broadcast offered shiny clear idea

  49. Someone essentially help to make seriously posts I’d state.
    This is the first time I frequented your website page and to
    this point? I amazed with the analysis you made to create this
    particular publish amazing. Excellent task!

    what is kratom used for what is kratom used for

  50. It’s remarkable to visit this web page and reading the views
    of all mates about this paragraph, while I am also eager of getting knowledge.

  51. I have been surfing online more than 2 hours today, yet I never found any interesting article like yours.
    It is pretty worth enough for me. In my opinion, if all web owners
    and bloggers made good content as you did, the net will be a lot more useful than ever before.

  52. Your means of describing all in this article is truly nice, every one be capable of without difficulty be aware of it, Thanks a
    lot.

  53. Viagra v levitra cialis pills cialis a http://cialisdbrx.com uroxatral vs hytrin cialis pills

  54. Personal loans massachusetts cash advance payday loan sites

  55. I’ll right away grab your rss as I can not to find
    your e-mail subscription link or newsletter service.
    Do you’ve any? Please let me know in order that I may just subscribe.
    Thanks.

  56. Very nice post. I simply stumbled upon your weblog and wanted to mention that I’ve truly enjoyed surfing around
    your weblog posts. After all I’ll be subscribing on your
    rss feed and I’m hoping you write once more soon!

  57. Personal secured loans payday loans online pay day loan

  58. I really lucky to find this site on bing, just what I was looking for 😀 as well saved to bookmarks.

  59. Generic form of cialis cialis http://cialisdbrx.com edrugstore cialis pills cialis

  60. You actually explained that effectively!
    bupropion

  61. You actually suggested it adequately! Acyclovir Sale

  62. You actually reported that exceptionally well!
    Info On Cephalexin 250mg

  63. Great information. Appreciate it! fenergan

  64. Order generic cialis http://cialisdbrx.com buy tadalafil pune

  65. You have made your position pretty well!.
    buy generic viagra

  66. Seriously lots of helpful material.
    azithromycin

  67. Seriously loads of useful knowledge!
    famciclovir

  68. Quick easy money cash advance need fast money now

  69. Information effectively applied..
    colchicina

  70. You have made your point extremely well!. retin-a

  71. Cheapest generic cialis online http://cialisdbrx.com red cialis generic viagra online

  72. Brand cialis name online order http://cialischmrx.com buy discount cialis.

  73. Wow loads of wonderful material! viagra 100mg

  74. Unsecured loans http://paydaymyonline.com personal loans greenville nc.

  75. I truly love your website.. Very nice colors & theme.

    Did you make this web site yourself? Please reply back as I’m
    planning to create my very own website and would love to learn where you got this
    from or just what the theme is named. Thank you!

  76. Many thanks. A good amount of info.

    albuterol

  77. Generic cialis best price http://cialisndbrx.com cialis c.

  78. Cheap generic cialis pills http://cialischmrx.com buy tadalafil india.

  79. It’s perfect time to make some plans for the future and it’s time
    to be happy. I have read this post and if I could I desire to suggest you few interesting things or advice.
    Maybe you could write next articles referring to this article.
    I wish to read more things about it!

  80. You actually explained it exceptionally well. hydrochlorothiazide recall

  81. Emergency money loan http://paydaymyonline.com personal loan for self employed.

  82. Generic cialis any good http://cialisndbrx.com viagra beograd buy cialis online.

  83. Thanks! An abundance of stuff.

    citromax

  84. Affordable loan company http://paydaymyonline.com payday loans no checking account.

  85. Generic cialis http://cialisndbrx.com wiki citalopram cialis generic pills.

  86. Interest free payday loans http://paydaymyonline.com payday loans in killeen tx.

  87. Split cialis pills 10mg http://cialisndbrx.com 1 a day cialis 20mg buy.

  88. Personal loan places near me http://paydaymyonline.com holiday cash advance.

  89. Thank you. A good amount of posts!

    prednisona

  90. Cialis price http://cialisndbrx.com prednisone crush cialis generic pills.

  91. You actually revealed that exceptionally well.
    baclofen 10mg

  92. Thank you! Very good information!
    atarax 25

  93. Cash loan places http://paydaymyonline.com get loan today.

  94. Best price buy cialis online http://cialisndbrx.com cialis tablet in uk.

  95. Online money lenders http://paydaymyonline.com pay day advances.

  96. Enzyte cialis generic http://cialisndbrx.com cialis non generic from canada.

  97. Pay day loan lender http://paydaymyonline.com payday lenders for bad credit.

  98. Cialis generic vs brand http://cialisndbrx.com order generic cialis onlin.

  99. With thanks. Quite a lot of information.

    allopurinol bnf

  100. You actually said this superbly.
    kaletra

  101. Web loan http://paydaymyonline.com online payday loans reviews.

  102. Generic cialis 20mg ebay mexico http://cialisndbrx.com buy cialis online without a otc.

  103. Online payday loan lenders http://paydaymyonline.com financial loans.

  104. You have made your position pretty well!!
    allopurinol 100mg

  105. Cheap cialis generic mastercard http://cialisndbrx.com poppers and cialis 20mg.

  106. You actually explained this effectively!
    metronidazole 500 mg

  107. How to get a loan without a cosigner http://paydaymyonline.com borrow money with bad credit.

  108. Cialis buy cheap http://cialisndbrx.com buy cialis one a day.

  109. You expressed it terrifically.
    doryx

  110. Quick easy cash loans http://paydaymyonline.com single mom loans.

  111. Cialis generic uk http://cialisndbrx.com viagra 24 hour delivery cialis generic.

  112. You’ve made your stand very effectively!!
    Weening Off Wellbutrin

  113. Unsecured personal loans bad credit ok http://paydaymyonline.com payday loans in jacksonville fl.

  114. Cialis tablets vega http://cialisndbrx.com tadalafil buy generic cialis.

  115. Fast cash today http://paydaymyonline.com how to get a secured loan with bad credit.

  116. Mexico cialis generic http://cialisndbrx.com lifestyle cialis pills.

  117. Orange rocket payday loans http://paydaymyonline.com payday loans green bay wi.

  118. Cheap order cialis generic http://cialisndbrx.com sale cheap generic cialis.

  119. very good put up, i definitely love this web site, carry on it

  120. Appreciate it, Quite a lot of information.

    azithromycine

  121. You actually revealed that very well!
    flagyl

  122. You’ve made your position pretty effectively!!
    lasix generic