The decision to invest in your business is one that is taking when you are sure of your finances and the dividends of the investment. Over time, many companies have invested heavily and failed because it was either not the right time or the investment was not handled properly. With such understanding, the status of your business/ brand / company before making an investment is key to the success of an investment done.

Every entrepreneur has a vision for their business i.e. growing the business beyond the current status. Sometimes business owners are pushed into making early or late investment in order to feel relevant in the market. But the question to answer is “At what point is it right to make an investment in a business?”

The fact that other businesses are expanding doesn’t mean that you should do same;after all, the model for running your business is not the same as theirs. Before investing in your business, it is worthy to note that the best kind of business investment made is one that provides assets to the business and equally lead to an increase in the growth of the business.

An investment is encouraged when the following are sure not to affect the business:


Financial Security:

The finance of a business must be strong enough to accommodate investments. There is no need investing into the business when the financial forecast for the year is not guaranteed.  Having a basic understanding of your cash flow will help you make the right decision for investments.

Source of Income:

If your business is your basic source of income or personal finance then investment is not encouraged. Reducing the size of your personal finance will have to be considered in order to accommodate investments for your business. Reducing the spending of your personal finance and channeling it to your business will be a good way to increase the funds needed for the investments. However, if there are other means of generating income outside of your business (‘side hustle’) then investing shouldn’t be a problem.

Reducing the spending of your personal finance and channeling it to your business will be a good way to increase the funds needed for the investments.

Business Goals:

The investment to be made must align with the business goals. The motivating factor for starting up your business must be the force pushing you to grow your business to success. Once this goal is clearly understood, where to invest becomes the next challenge. Are you going to invest in people, improving skills, technology? (machinery), etc.

With the above points, there is no right time to consider as the best time to invest in your business. It all boils down to your finances and your goals. But it also depends on you. The current status of your business might be solid but don’t fail to invest in areas that needs a change or upgrade. If you are really interested in growing your business by investing, use the points above as a guide.

November 26, 2018


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